In a crowded indie game market, standing out can be a challenge. However, Rogue Duck Interactive, a Steam publisher that has gained traction in recent months, is proving that a focused and innovative approach can lead to success. With a strategy centered on affordable, gameplay-driven titles, Rogue Duck has released five games since March 2024, including Lost But Found and Dice & Fold, all priced between 6 and 12 euros.
Rogue Duck Interactive is led by Dora Ozsoy, a former popular Turkish League of Legends analyst and host. Based in the U.S. with a remote team of around 20 people, primarily located in Turkey and Singapore, Rogue Duck focuses on creating and publishing small, quickly developed games with catchy concepts. The company’s strategy is built on three key principles: offering crystal-clear strategy games, keeping prices low, and embracing a fast-paced, iterative development process.
Dora Ozsoy explains that the company’s niche is casual strategy games that are easy to pick up and play, catering to players with shorter attention spans and a preference for simpler mechanics. This approach has resonated with the market, as seen in the success of titles like Lost But Found, which has become the company’s biggest hit so far, as noted by GameDiscoverCo.
Rogue Duck’s success lies in its ability to identify and fill gaps in the market. By focusing on casual strategy games at lower price points, the company appeals to a broad audience looking for accessible and affordable gaming experiences. Dora believes that the popularity of games like Dicey Dungeons and Balatro has created a demand for similar titles, and Rogue Duck is capitalizing on this trend.
Rogue Duck’s catalog includes a variety of unique and creative titles, each with its own story. For example, Cardboard Town simplifies the city-building genre by limiting decision-making, making it more accessible to casual players. Lost But Found, the company’s biggest hit, started as a prototype during an internal game jam and grew into a successful project. Other titles, like Dice & Fold and Witchy Business, were born from simple yet fun ideas that resonated with the team.
While not every game has been a commercial success, Rogue Duck’s willingness to take risks and learn from its experiences has helped the company grow. For instance, Pairs & Perils, a memory game with roguelite elements, didn’t perform as well as expected, but it showcased the company’s commitment to innovative concepts.
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